Number of customers engaged per week
Number of messages delivered per week
Number of hit songs per week
Intelligent in-store audio applies smart and targeted audio content in retail spaces to enhance the overall shopping experience and influence customer behaviour at the point of sale by leveraging licenced music, personalised branding, technology and data to deliver context-aware audio messages based on factors like the time of day, current promotions, announcements about ongoing sales, customer demographics, customer behaviour* and/or information about services within a store environment.
Our Audio content is strategically designed to influence customer behaviour, encouraging them to make purchases, explore certain sections of the store or take advantage of current deals. Intelligent in-store audio marketing aims to create a more tailored and responsive shopping environment, using technology and data to deliver audio messages that are more likely to resonate with individual customers and impact their purchasing decisions positively.
AI isn't in basic computer-vision or machine-learning processes that generate data from sources like CCTV systems, it's rooted in autonomous systems capable of advanced decision-making, planning, and execution based on that data...
The distinction lies in the autonomy and agency of systems that actively engage in dynamic, goal-oriented action in response to information gleaned and this video showcases how heat-mapping contributes to a number of CV/ML systems instrumental to autonomous decision making within RETaiL AI's modules and help determ's the actions to take when tasked with changing the real-world around retail customers... autonomously.
The Intelligence provided by customer demographic, footfall and Aisle/Product Heat-Mapping data are not the product... we can provide this as required to any retailers dashboard... Our Product is the promotions of Sales and the protection of businesses through the actions of AI Modules, with agency...
Retail-AI introduces 'AgeSense, Proxy Purchasing & Q-Bust', the first in a series of modular 'CCTV driven #AI packages' for #retail that demonstrate increased #compliance, staff #safety, store #security, site #efficiency and customer #experience improvements This video showcases the ‘Q-Bust’ Crowd-Flow Awareness module operating in the multi-award winning Girish's Premier in Barmulloch with customers directly responding to 'self-service' prompts from CCTV-driven AI.
The AgeSense Module detects 'under-25s' in the store, tailoring audio prompts, facilities messages and promotions accordingly (https://lnkd.in/enGKMGiW). AgeSense also identifies 'under-25s' in age-restricted areas like beer-caves, triggering as series of tailored C25 ID prompts or audible warnings. The 'Proxy' module tracks any 'over 25s' interacting with 'under-25s' outside the store and, if that adult subsequently enters an alcohol aisle or beer-cave, triggers Police Scotland's 'Don't Ask for it' Proxy Purchasing warnings ... and this is just a glimpse of things to come...
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Here's 1 of 10 local #AI-Edge Servers' showing Model 4 Detection counting #under25’s in-store. The local machines uses anonymised #data from live cctv to manage 'Age Appropriate Advert Selection' rules at the main servers and trigger onsite #challenge25, Drinkaware and/or #DontAskForIt audio warnings, in real-time.
Across all 10 pilot stores relevant #alcohol and #Security #warnings trigger if anyone identified as potentially under-25 enters designated alcohol aisles and beer caves and some Booker Group concept stores are training an anti-#theft + proxy-purchasing version for a Jan 2024* Beta-Test across the same network of stores...
Greens Retail were looking to combat the #shoplifter #epidemic by setting up a #CCTV control room to put human-eyes on a chain of 20+ convenience stores and asked if our systems could be adapted to remotely “warn off” #suspected #Thiefs at specific stores, in real-time... We used 8 psychologically effective pieces of audio from our #AI-driven #AntiTheft Pilots* to target the different types of potential #shoplifter then added those to a high-rotation 'Don't-Ask-For-It' campaign that already included Drinkaware.com, #Challenge25 and #ProxyPurchase warnings to put potential offenders 'on-edge' (or push them over it) and rethink their actions, so we coupled these warnings with a series of new 'CCTV is watching' audio...
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#Unique to this store is a Model 5 Crowd-Count detecting queue size and as it reaches a certain number the local server fades out the music (@ 01:44) and inserts "self service till" audio to nudge customers towards the MHouse self-service till (bottom right of the screen) which we also understand to be a first.
Across all 10 pilot stores relevant #alcohol and #Security #warnings trigger if anyone identified as potentially under-25 enters designated alcohol aisles and beer caves and some Booker Group concept stores are training an anti-#theft + proxy-purchasing version for a Jan 2024* Beta-Test across the same network of stores..
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Here's 1 of 10 local #AI-Edge Servers' showing Model 4 Detection counting #under25’s in-store. The local machines uses anonymised #data from live cctv to manage 'Age Appropriate Advert Selection' rules at the main servers and trigger onsite #challenge25, Drinkaware and/or #DontAskForIt audio warnings, in real-time.
Across all 10 pilot stores relevant #alcohol and #Security #warnings trigger if anyone identified as potentially under-25 enters designated alcohol aisles and beer caves and some Booker Group concept stores are training an anti-#theft + proxy-purchasing version for a Jan 2024* Beta-Test across the same network of stores...
Greens of #Kirkcaldy, one of our favourite Scottish stores and Greens Retails Flagship branch, got an RU audio hardware upgrade so we had some fun on this walkthrough testing out our #AI server using the phones location in the store to control socio-economic audio warnings in real-time... watch this space!
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While Industry marketers, heavily focused on over-crowded screen & mobile media, are straining to hear talk of augmenting reality and reactive packaging projects ... RETaiL Unlimited have been investing its digital teams into applying next-generation private cloud architecture, computer vision and branded sound solutions into the audio-led space of real-world shopper engagement.
